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Types of product bundles

Learn what types of product bundles you can create

Andrey Gadashevich avatar
Written by Andrey Gadashevich
Updated over a week ago

MBC Bundles offer 5 distinct bundle groups, each designed to help merchants achieve specific sales goals:

These groups are designed to help you quickly identify the type of bundle that best suits your needs, whether you’re looking to boost average order value, clear out inventory, or create engaging promotions.

Types of product bundles

#1 Classic bundles

Classic bundles are the most common type of bundle you’ll see online. They give customers a deal when buying multiple items together—whether it's the same product or a set that goes well together.

Examples

  • Buy 2 of the same item and get 10% off

  • Buy Product X and Y together and get a discount or fixed total price

  • Buy any 5 products and get 15% off

buy one get discount for the second item shopify

Key Benefits

  • Makes it easier for customers to stock up

  • Encourages buying more in one go

  • Great for combining products that work well together

When to use

  • When you want to boost order value

  • When you’re promoting a product pair or set

  • When it’s time to clear some extra inventory

#2 Volume/Quantity Discounts

These discounts reward customers the more they buy. It’s perfect when someone wants to stock up on a favorite item or buy in bulk.

Examples

  • Buy 1 = full price, 2 = 10% off, 3 = 15% off

  • Buy a 3-pack and get 10% off, buy more packs and save even more

Learn how to create Volume or Quantity discounts

Key benefits

  • Encourages bigger purchases

  • Works well for things customers buy often

  • Makes bulk buying feel like a smart move

When to use

  • For products people use regularly (like skincare, snacks, or cleaning supplies)

  • When you want to reward loyal shoppers

  • When you're offering packs or bundles for convenience

#3 BOGO (Buy One, Get One) Bundles

BOGO offers are fun and easy to understand. You buy one product, and you get another one free—either the same or something new.

Examples

  • Buy Product X and get Product Y for free

  • Buy a few items and choose your free gift

  • Buy X and Y, and get Z added to your cart for free

Learn how to create BOGO bundles

buy one get one free example

Key benefits

  • Adds excitement to the shopping experience

  • Encourages quick decisions (nobody wants to miss a freebie!)

  • Great for promoting new or seasonal products

When to use

  • During flash sales or seasonal promotions

  • When launching something new

  • When you want to drive more traffic or reward your customers

#4 Mix & Match Bundles

Mix & Match lets shoppers build their own bundle. They pick what they want from a group of products and still get a deal.

Examples

  • Pick any Product X and Y for one fixed price

  • Buy Product X with a fixed Product Y and get 10% off

  • Buy 2 of X or 2 of Y and get 5% off

  • Choose one product, then add 2 more to get 10% off

Key benefits

  • Gives customers more control over their order

  • Makes shopping more fun and personal

  • Helps you promote a wider range of products

When to use

  • When your store has a variety of similar items

  • When you want to let shoppers create their own bundle

  • When running mix-and-match promos for gifting or holidays

#5 Variety Pack Discounts

This bundle gives a discount when customers buy a mix of different items—great for trying new things or building a custom set.

Examples

  • Buy 3 different items = 5% off

  • Buy 6 = 10% off

  • Buy 12 = 15% off

Key benefits

  • Encourages customers to explore your catalog

  • Makes it easy to bundle related products

  • Ideal for curated gift boxes or themed collections

When to use

  • When introducing new or seasonal items

  • When you want to sell more across your catalog

  • When giving customers a fun way to mix and explore

Bundle Display Options: Product Page vs. Cross-Sell Widget

Bundle with Own Product Page

A bundle that functions like a regular Shopify product:

  • Has its own dedicated product page

  • Can be added to collections, homepage, and promoted like any other product

  • Provides a structured way to market bundles as standalone offerings

Cross-Sell Widget

A bundle displayed as a widget on product pages instead of having its own page:

  • Appears on the product pages of all included products

  • Ideal for increasing AOV by encouraging customers to purchase complementary products

  • Helps collect analytics on the best product combinations

Need Help?

If you have any questions, please contact our support team.

📩 Contact Support: Reach out to us via live chat or send an email to [email protected].

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