MBC Bundles offer 5 distinct bundle groups, each designed to help merchants achieve specific sales goals:
These groups are designed to help you quickly identify the type of bundle that best suits your needs, whether you’re looking to boost average order value, clear out inventory, or create engaging promotions.
Types of product bundles
#1 Classic bundles
Classic bundles are the most common type of bundle you’ll see online. They give customers a deal when buying multiple items together—whether it's the same product or a set that goes well together.
Examples
Buy 2 of the same item and get 10% off
Buy Product X and Y together and get a discount or fixed total price
Buy any 5 products and get 15% off
Learn how to create classic bundles
Key Benefits
Makes it easier for customers to stock up
Encourages buying more in one go
Great for combining products that work well together
When to use
When you want to boost order value
When you’re promoting a product pair or set
When it’s time to clear some extra inventory
#2 Volume/Quantity Discounts
These discounts reward customers the more they buy. It’s perfect when someone wants to stock up on a favorite item or buy in bulk.
Examples
Buy 1 = full price, 2 = 10% off, 3 = 15% off
Buy a 3-pack and get 10% off, buy more packs and save even more
Learn how to create Volume or Quantity discounts
Key benefits
Encourages bigger purchases
Works well for things customers buy often
Makes bulk buying feel like a smart move
When to use
For products people use regularly (like skincare, snacks, or cleaning supplies)
When you want to reward loyal shoppers
When you're offering packs or bundles for convenience
#3 BOGO (Buy One, Get One) Bundles
BOGO offers are fun and easy to understand. You buy one product, and you get another one free—either the same or something new.
Examples
Buy Product X and get Product Y for free
Buy a few items and choose your free gift
Buy X and Y, and get Z added to your cart for free
Learn how to create BOGO bundles
Key benefits
Adds excitement to the shopping experience
Encourages quick decisions (nobody wants to miss a freebie!)
Great for promoting new or seasonal products
When to use
During flash sales or seasonal promotions
When launching something new
When you want to drive more traffic or reward your customers
#4 Mix & Match Bundles
Mix & Match lets shoppers build their own bundle. They pick what they want from a group of products and still get a deal.
Examples
Pick any Product X and Y for one fixed price
Buy Product X with a fixed Product Y and get 10% off
Buy 2 of X or 2 of Y and get 5% off
Choose one product, then add 2 more to get 10% off
Learn how to create Mix & Match bundles
Key benefits
Gives customers more control over their order
Makes shopping more fun and personal
Helps you promote a wider range of products
When to use
When your store has a variety of similar items
When you want to let shoppers create their own bundle
When running mix-and-match promos for gifting or holidays
#5 Variety Pack Discounts
This bundle gives a discount when customers buy a mix of different items—great for trying new things or building a custom set.
Examples
Buy 3 different items = 5% off
Buy 6 = 10% off
Buy 12 = 15% off
Learn how to create variety pack discount bundles
Key benefits
Encourages customers to explore your catalog
Makes it easy to bundle related products
Ideal for curated gift boxes or themed collections
When to use
When introducing new or seasonal items
When you want to sell more across your catalog
When giving customers a fun way to mix and explore
Bundle Display Options: Product Page vs. Cross-Sell Widget
Bundle with Own Product Page
A bundle that functions like a regular Shopify product:
Has its own dedicated product page
Can be added to collections, homepage, and promoted like any other product
Provides a structured way to market bundles as standalone offerings
Cross-Sell Widget
A bundle displayed as a widget on product pages instead of having its own page:
Appears on the product pages of all included products
Ideal for increasing AOV by encouraging customers to purchase complementary products
Helps collect analytics on the best product combinations
Need Help?
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