Bundle types
MBC Bundles offer three distinct bundle groups, each designed to help merchants achieve specific sales goals:
Product Bundles – Ideal for upselling and cross-selling, allowing customers to purchase multiple products together at a discounted price.
Volume/Quantity Discounts – Encourages bulk purchases with tiered pricing discounts based on quantity.
Mystery Boxes – Adds an element of surprise, perfect for promotions and seasonal campaigns.
These groups are designed to help you quickly identify the type of bundle that best suits your needs, whether you’re looking to boost average order value, clear out inventory, or create engaging promotions.
Bundle Display Options: Product Page vs. Cross-Sell Widget
Bundle with Own Product Page
A bundle that functions like a regular Shopify product:
Has its own dedicated product page
Can be added to collections, homepage, and promoted like any other product
Provides a structured way to market bundles as standalone offerings
Cross-Sell Widget
A bundle displayed as a widget on product pages instead of having its own page:
Appears on the product pages of all included products
Ideal for increasing AOV by encouraging customers to purchase complementary products
Helps collect analytics on the best product combinations
1. Product bundles: classic bundling strategies
Available bundle types:
Standard Bundle – A simple bundle with selected products, available as a product page or widget.
Mix & Match – Customers can select from multiple products in one bundle.
Buy X Get Y (BOGO) – Offer percentage discounts or free products with qualifying purchases.
Collection Type – Let customers choose from a predefined collection to build their own bundle.
Product Pack – Bundle multiple copies of the same product together.
Key benefits:
Increases order value with bulk purchases
Encourages product discovery with mix-and-match options
Supports both standalone product pages and embedded widgets
2. Volume/Quantity discounts: incentivize bulk orders
Available bundle types:
Volume Discount – Discounts based on the number of items purchased.
Multiple Product Volumes – Set discount thresholds based on product quantities.
Mini Builder – Allows customers to create custom bundles with a minimum required purchase.
Key benefits:
Encourages customers to buy more for a better deal
Helps clear out inventory faster
Customizable discount breakpoints based on store needs
3. Mystery Boxes: surprise and engage customers
How it works:
A mystery box bundle contains several items, but customers don’t know exactly what they’ll receive until after purchase.
Great for seasonal promotions, new product launches, and customer engagement.
Key benefits:
Creates excitement and a sense of exclusivity
Drives impulse purchases
Perfect for special events and limited-time offers