Volume and quantity discounts are powerful way to encourage your customers to purchase more items by offering progressively better deals as quantities increase. These automatic discounts help increase your average order value while providing clear value to customers who buy in bulk.
You can use Volume & Quantity discounts across entire collections and even the entire store.
Understanding Volume Discount Types
Volume Discount (Same Product)
Purpose: Reward customers for buying multiple quantities of identical products
Examples:
Single items: Buy 1 at full price, 2 items get 10% off, 3+ items get 15% off
Multi-packs: Buy 1x3-pack get 10% off, 2x3-pack get 15% off, 3x3-pack get 20% off
Best for: Consumables, bulk items, or products with natural repurchase cycles
Variety Pack Discount (Different Products)
Purpose: Encourage customers to explore your product range
Example: Buy 3 different items get 5% off, 6 different items get 10% off, 12+ different items get 15% off
Best for: Cross-selling, product discovery, gift sets, or diverse catalogs
Step 1: Set Up Basic Bundle Information
On you dashboard, click the "Create new bundle" button
Enter a descriptive Bundle name that customers will see
Set the Bundle status:
Choose "Active" to make it immediately available to customers
Choose "Draft" to save your work without publishing
Step 2: Choose Your Bundle Type
For creating volume or quantity discount bundles, you have two options: 1. selecting Volume discount or Variety pack discount from the presets, or 2. choose Volume discount if want to build your own.
Option 1: In Choose a preset and customize it section:
Select Volume Discount for same-product quantity discounts
Select Variety Pack Discount for cross-product quantity discounts
Option 2: In Choose Or build your own section:
Select Volume discount
Step 3: Configure Layout and Display
In the Layout section, choose:
Horizontal: Products displayed in a list format
Vertical: Products displayed in a grid format
The preview shows how customers will see your bundle
Step 4: Select Bundle Products
In the Bundle products section, click Add products to select specific items
Optionally click See most & least selling products for data-driven selection
Configure Product settings:
Toggle Optional products: Allow customers to choose which products to purchase
Toggle Quantity selector: Allow customers to change the quantity of each product
When you enable optional products, this allows your shoppers to create their own bundles. Read more about: How to create optional bundles.
Step 5: Set Up Discount Structure and Options
Volume discounts have advanced discount configuration options:
Option Title Format
Choose how discount tiers will be labeled:
If You Select "Product Title":
Uses actual product names for discount tier labels
System automatically generates titles based on products
If You Select "Custom Title":
Create your own custom labels for each discount tier
Each option includes:
Title field: Custom name for the tier (e.g., "1 item", "2 items", "3 items")
Description: Custom description (e.g., "REGULAR PRICE", "MOST POPULAR OFFER", "BEST DEAL: UP TO 25% OFF!")
Required items: Number of items needed for this tier
Discount value: Percentage discount for this tier
Pre-selected default option: Check this for the tier you want selected by default
Managing Discount Tiers
Delete options: Use the trash icon to remove unwanted tiers
Add more tiers: Click "+ Add option" to create additional discount levels
Default selection: Only one tier can be marked as "Pre-selected default option"
Note: Shopify has a limit of 100 price combinations per store. Keep this in mind when adding products to your bundle to avoid exceeding this limit.
Step 6: Configure Widget Settings
Check Show the widget on product pages of included bundle items
Set Widget title (or leave as "Default widget title")
Add Widget description for additional context
Step 7: Set Bundle Timing
Configure Bundle active period:
Start date: When the bundle becomes available (defaults to current date)
Start time: Specific time the bundle goes live
Optionally check Set end time and configure when the bundle should automatically deactivate
Step 8: Configure Advanced Settings
Expand Advanced settings
Choose Price display:
Total price: Show complete bundle cost
Price per item: Show individual item pricing
Both total and per-item prices: Display both formats
Configure additional options:
Check Hide "Add to Cart" button, option and quantity selection to replace standard purchase options with your bundle widget
Choose Product variant selection:
Select variant for each item: Customers pick variants individually
Select once for the entire bundle: One selection applies to all items
Check Pre-select the first available product variant in the widget for smoother user experience
Optionally enable Display discount to customers from Compare-at price
Enable integration with subscription apps if needed (Recommended Shopify app for subscriptions: RecurrinGO)
Enable custom property field to collect additional customer information
Step 9: Review and Save
Review all your settings
Ensure your bundle status is set correctly (Active or Draft)
Save your bundle
Test the bundle on your store to ensure it displays correctly