A classic bundle is the most common type of product bundling offer in eCommerce. It gives customers a discount when they buy multiple items together, whether it’s two of the same product, a pair of related items, or a mix of several. It’s a simple, effective way to boost sales and help shoppers save.
Classic bundle examples:
- Buy 2 units of the same item and get 10% off
- Buy X + Y together and get a % off, or fixed total price
- Buy at least 5 products of your choice and get 15% off
Note: You can A/B test each bundle you create. You can create up to 4 versions, test each version performance, and iterate.
To create a version to test, click on the "Add variant" on the top right of the editor:
Step 1: Set Up Basic Bundle Information
On your MBC Bundles dashboard, click the "Create new bundle" button
Enter a descriptive Bundle name that customers will see
Set the Bundle status:
Choose "Active" to make it immediately available to customers
Choose "Draft" to save your work without publishing
Step 2: Choose Your Bundle Type
Select from preset options or create a custom bundle:
Option A: Use a Preset
In the Choose a preset and customize it section, select one of the Classic bundle presets:
Option B: Build Your Own
Select "Or build your own" section
Choose your bundle structure:
Separate products: Each product listed individually
Note: Only the Separate products option support the classic product bundling.
Step 3: Configure Layout and Display
In the Layout section, choose:
Grid: Products are shown side by side in a grid view.
List with images: Products are shown in a list format with images.
List without images: Products are shown in a simplified text-only list.
The preview shows how customers will see your bundle
Step 4: Configure Bundle Type
When you've selected the one of Classic bundle presets or "Separate option, then you'll be presented the section to choose bundle type:
Choose your bundle presentation:
Widget-only bundle: The bundle widget can be placed on product and other pages, or hidden to apply discounts only in the cart or use in POS
With its own product page: Creates a standalone bundle product page
Step 5: Select Bundle Products
In the Bundle products section, click Add products to select specific items
Optionally click See most & least selling products for data-driven selection
Configure Product settings:
Toggle Optional products: Allow customers to choose which products to purchase
Toggle Quantity selector: to set "Minimum items required" and "Maximum items allowed"
Step 6: Set Up Discount Structure and Options
No Discount
Description: Bundle items at regular price without any discount
Use case: Convenience bundling without price reduction
Standard Discount
Description: Apply a discount to the bundle
Configuration options:
Applies to: Choose from dropdown options:
Bundle subtotal amount: Apply discount to the total bundle price
Individual product price: Apply discount to each product separately
Type: Choose from Percentage, Sale price, or Amount discount
Value: Enter discount amount (e.g., % 10 for 10% off)
Step 7: Configure Widget Settings
Check Show the widget on product pages of included bundle items
Set Widget title (or leave as "Default widget title")
Add Widget description for additional context
Step 8: Set Bundle active period
You can set the active period for bundle offer and enable the countdown timer.
Configure Bundle active period:
Start date: When the bundle becomes available (defaults to current date)
Start time: Specific time the bundle goes live
Optionally check Set end time and configure when the bundle should automatically deactivate
To enable the countdown timer, tick the box. You have 4 options to set conditions:
Follow end time set for bundle
Fixed duration
Ends at midnight (user's local time)
Custom end date
Step 9: Market
In the Market section you can either select all markets or specific markets to make the bundle available. This allows you to offer different pricing and availability by region.
Step 10: Configure Advanced Settings
Pre-select the first available product variant in the widget — When enabled, the first available variant is automatically selected for each product when the widget loads.
Display discount to customers from Compare-at price — When enabled, the discount shown to customers is calculated based on the Compare-at price rather than the app price.
Enable integration with subscription apps — Allows the bundle widget to work alongside subscription apps installed in your store. (Recommended: RecurrinGO).
Enable custom property field — Adds a custom input field to the widget for collecting additional information from the customer (e.g. a pet's name for a personalized bundle). When enabled, configure the following:
Field title — The label shown to customers above the input field.
Field help text — Optional placeholder or instructional text inside the field.
Make the field required — When checked, customers must fill in this field before they can add the bundle to cart.
Exclude B2B customers — Hides the bundle widget from wholesale/B2B customers.
Bundle priority — Sets the display order when multiple bundles are available on the same product page. Lower numbers appear first. Default is 0.
You might also like to read: Subscription discounts - Allow subscription discounts with bundles in Settings.
Step 11: Review and Save
Review all your settings
Ensure your bundle status is set correctly (Active or Draft)
Save your bundle
Test the bundle on your store to ensure it displays correctly
Need Help?
If you have any questions, please contact our support team.
📩 Contact Support: Reach out to us via live chat or send an email to [email protected].