A classic bundle is the most common type of product bundling offer in eCommerce. It gives customers a discount when they buy multiple items together, whether it’s two of the same product, a pair of related items, or a mix of several. It’s a simple, effective way to boost sales and help shoppers save.
Classic bundle examples:
- Buy 2 units of the same item and get 10% off
- Buy X + Y together and get a % off, or fixed total price
- Buy at least 5 products of your choice and get 15% off
Step 1: Set Up Basic Bundle Information
On you dashboard, click the "Create new bundle" button
Enter a descriptive Bundle name that customers will see
Set the Bundle status:
Choose "Active" to make it immediately available to customers
Choose "Draft" to save your work without publishing
Step 2: Choose Your Bundle Type
Select from preset options or create a custom bundle:
Option A: Use a Preset
In the Choose a preset and customize it section, select one of the Classic bundle presets:
Option B: Build Your Own
Select "Or build your own" section
Choose your bundle structure:
Separate products: Each product listed individually
Note: Only the Separate products option support the classic product bundling.
Step 3: Configure Bundle Type
When you've selected the one of Classic bundle presets or "Separate option, then you'll be presented the section to choose bundle type:
Choose your bundle presentation:
Widget-only bundle: The bundle widget can be placed on product and other pages, or hidden to apply discounts only in the cart or use in POS
With its own product page: Creates a standalone bundle product page
Step 4: Select Bundle Products
In the Bundle products section, click Add products to select specific items
Optionally click See most & least selling products for data-driven selection
Configure Product settings:
Toggle Optional products: Allow customers to choose which products to purchase
Toggle Quantity selector: Allow customers to change the quantity of each product
Step 5: Set Up Discount Structure and Options
No Discount
Description: Bundle items at regular price without any discount
Use case: Convenience bundling without price reduction
Standard Discount
Description: Apply a discount to the bundle
Configuration options:
Applies to: Choose from dropdown options:
Bundle subtotal amount: Apply discount to the total bundle price
Individual product price: Apply discount to each product separately
Type: Choose from Percentage, Sale price, or Amount discount
Value: Enter discount amount (e.g., % 10 for 10% off)
Step 6: Configure Widget Settings
Check Show the widget on product pages of included bundle items
Set Widget title (or leave as "Default widget title")
Add Widget description for additional context
Step 7: Set Bundle Timing
Configure Bundle active period:
Start date: When the bundle becomes available (defaults to current date)
Start time: Specific time the bundle goes live
Optionally check Set end time and configure when the bundle should automatically deactivate
Step 8: Configure Advanced Settings
Expand Advanced settings
Choose Price display:
Total price: Show complete bundle cost
Price per item: Show individual item pricing
Both total and per-item prices: Display both formats
Configure additional options:
Check Hide "Add to Cart" button, option and quantity selection to replace standard purchase options with your bundle widget
Choose Product variant selection:
Select variant for each item: Customers pick variants individually
Select once for the entire bundle: One selection applies to all items
Check Pre-select the first available product variant in the widget for smoother user experience
Optionally enable Display discount to customers from Compare-at price
Enable integration with subscription apps if needed (Recommended Shopify app for subscriptions: RecurrinGO)
Enable custom property field to collect additional customer information
Step 9: Review and Save
Review all your settings
Ensure your bundle status is set correctly (Active or Draft)
Save your bundle
Test the bundle on your store to ensure it displays correctly