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Klaviyo

Setting up order confirmation emails with Klaviyo

Andrey Gadashevich avatar
Written by Andrey Gadashevich
Updated over a week ago

Integrating Klaviyo: email marketing & SMS with MBC Bundles allows you to send customized order confirmation emails specifically for bundle purchases. Follow this step-by-step guide to set up automated confirmation emails in Klaviyo.

What is Klaviyo?

Klaviyo is a marketing platform for email, SMS, and customer data. It connects with Shopify and 350+ integrations, offers advanced segmentation and automation, and provides built-in analytics to track revenue from campaigns and flows. Many merchants also use Klaviyo’s AI tools and templates to speed up setup.

👉 Website: Klaviyo

Benefits of using Klaviyo with MBC Bundles

  • Send bundle-specific confirmations. Trigger an order confirmation flow from Shopify’s Placed Order event and filter by line-item data (e.g., bundle tags/properties) so only bundle buyers get the tailored email.

  • Recover abandoned bundle carts. Build Abandoned Cart or Checkout Started flows and segment for carts that include bundle items to win back high-intent shoppers.

  • Upsell after purchase. Use post-purchase automations and A/B tests to suggest refills or add-ons for the bundle, then keep what works.

  • Measure revenue impact. View real-time revenue attributed to each campaign or flow, and track revenue per message to prove ROI from bundle emails.

  • Reach customers on more channels. Pair email with SMS—and, where available, WhatsApp—to send timely updates and reminders tied to bundle purchases.

Setting up order confirmation emails with Klaviyo

Step 1: Install and sign in

  1. Install the Klaviyo app from the Shopify App Store if you haven’t already.

  2. Sign up or log in to your Klaviyo account.

Step 2: Create an order confirmation flow

1. In the Klaviyo dashboard, navigate to flows in the sidebar.

2. Click create flow in the top-right corner.

3. In the browse by goal section, select send order updates.

4. Choose order confirmation flow

5. Proceed to create the flow.

Step 3: Customize and publish your flow

  1. Edit the email template if needed to match your branding and messaging.

  2. Publish the flow once you're satisfied with the setup.

Optional: If you want Klaviyo to send confirmation emails only for orders created through MBC Bundles, set up a trigger filter.

Step 4: Set up a trigger filter for MBC Bundles orders

To ensure Klaviyo sends confirmation emails exclusively for MBC Bundles orders, follow these steps:

  1. Ensure Klaviyo has processed at least one order from any source (you can create a test order to pull necessary order fields).

  2. In the flow editor, select trigger filters from the sidebar.

  3. Click create trigger.

  4. Choose a trigger filter based on the field “source name”.

  5. Set the condition to “equals” and enter the value 3011557 (MBC Bundles app ID).

  6. Save your settings.

Final outcome

With this setup, Klaviyo will send fully customizable order confirmation emails specifically for purchases made through MBC Bundles at checkout. This ensures better communication, enhances the customer experience, and streamlines your order confirmation process.

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