FAQ

Increase average order value (AOV): If customers were going to buy one item, a bundle nudges them to buy two or three at once, often with a small discount that still raises total revenue per order.

Make buying easier (less decision fatigue): A curated “starter kit” or “complete set” removes the need to choose individual parts. This is huge when products are confusing, technical, or require compatibility.

Improve conversion rates: Bundling can make a purchase feel like a better deal (more value per dollar), and the offer is simpler to understand than multiple separate prices.

Move slow inventory: Pair a slow-moving item with a popular one. You reduce dead stock without heavy discounting on the slow item alone.

Increase perceived value without cutting price too much: Instead of discounting your best-seller directly, you can offer “Buy X + get Y” where Y is low-cost/high-perceived-value (samples, accessories, extended support, setup guide, etc.).

Create better outcomes for the customer: If items are complementary (e.g., camera + lens + bag; skincare routine; furniture + assembly kit), bundling can improve the customer’s success—and reduce returns and support tickets.

Classic bundles

Volume/Quantity discounts

BOGO (Buy One, Get One) bundles

Mix & Match bundles

Variety pack discounts