If you sell to both retail and B2B (wholesale) customers, a bundle discount can clash with the special pricing in your B2B catalog. Excluding B2B keeps the bundle widget and its discounts from applying to B2B customers, so your wholesale pricing stays exactly as you set it while retail shoppers still see the bundle.
Best for: stores running Shopify B2B alongside a regular direct-to-consumer storefront.
How to exclude B2B customers
On your MBC Bundles dashboard, open a bundle in the editor (or click Create new bundle).
Go to the bundle Settings section.
Turn on Exclude B2B customers. [Screenshot: "Exclude B2B customers" toggle in bundle settings]
Click Save and Publish.
The bundle widget and its discount will no longer be shown to B2B customers, while your retail customers continue to see it normally.
Good to know
This is different from market targeting. B2B exclusion is about customer type (retail vs. wholesale); market targeting is about location. You can use both together.
If you want a bundle to show only in certain countries, see Can I limit the markets I want to make bundles available?